British cyclist Sir Sir Mark Cavendish has been announced as Aston Martin’s first ever global high-performance ambassador.

Cavendish, who recently received a knighthood, commented 'I'm excited to get stuck into this new role with Aston Martin. I've long admired the brand's dedication to pushing boundaries, and now, to be part of that drive for peak performance is a unique privilege. For a car enthusiast like me, it really is a boyhood dream come true to represent the iconic Aston Martin wings'.